If you are using a simple template, it’s highly likely that your email will look quite similar to hundreds of others. Since most users receive dozens and dozens of marketing emails a day, this is not good enough for you.
Given that you send emails to those from whom you have already acquired their address, you must have had some previous interaction with them.
You are not looking to make a first impression.
You already had that – and now you have to build on it.
If your email targets those who previously purchased something from you, on your site, you should use your logo and brand colors – and create a layout that is similar to your website. This will instantly make the recipients remember who you are, maybe will even remember when have they visited your site and what they purchased.
But what if you acquired those addresses offline? During a networking event or an expo?
Then you have to think about what is it that those people will remember. If you gave a lecture, include a small picture of yourself, or even better, the event itself.
Layout, colors and other elements are very important.
You want your recipients to click somewhere, to go to your website, and you have to create a consistent user experience.
This is what consistency looks like: you almost can’t tell if you are still in your inbox or on the website.
But concentrate on the simple things: you don’t have to include all your webdesign elements, just something that will give them the right feeling: that they are still on the same road, and you did not lead them elsewhere – which can cause your leads to lose trust in you.
Layout, icons, image style, font style, line height and especially colors are your tools to play with, when it comes to design.
Of course you can go into the details in your copy, but the you can only make a first impression once. They will decide literally in a glance, if they will read your email or delete it.
Help them figure out who you are, and what’s the point of your message. When you’re building your responsive email templates, don’t get too creative: use familiar solutions. Be consistent!
16 Command Examples to Send Email From The Linux Command Line
In this post you'll learn how to send emails from the Linux command line. I'll show the most often used commands, SMTP configuration and terminal options.Read more
How to Create Responsive Email Designs with React Native
Responsive email coding is complex. Are you native in React Native? Abstract away email HTML & CSS into components with react-html-email or mjml frameworks.Read more
Using PHP for Sending HTML Emails with Mailgun, Sendgrid & Amazon SES
Ever wondered how to use PHP for sending HTML email templates with Mailgun, Sendgrid and Amazon SES? Read on for step-by-step coding advice.Read more