The Internet as a whole is shifting from written to visual content. Instagram, Vine, Snapchat and similar services are shaping the way we (or at least youngsters) use the internet. Also the new HTML5 and CSS3 techniques lead to a more visual web experience.

“90% of information transmitted to the brain is visual.
Visuals are processed 60,000X faster in the brain than text”

Source: wishpond.com

But what happens with email? Will it adapt to the new trends?

It’s not likely to happen, since email is very segmented and even the leading email clients use very different technologies for interpreting the email code.

Embedded Video in Email?

Generally not advised since it is only supported in Apple Mail. If you want to have moving images in your email, the only reliable solution is to use animated GIFs instead.

HTML5 Video in Email?

It’s also not advised since it is only supported in Apple Mail and Outlook 2011, but anyways our friends at Litmus did it. It’s possible but requires a bit more effort than regular email coding in general.

Animated GIFs Rule Email!

Animated-GIFs-rule-email

According to Experian 74% of email marketers use animated GIFs in their email creatives. That’s a huge – maybe too optimistic – number, but it shows the trend clearly.

Email marketers want visual, fancy content in their email creatives and actually animated GIF’s are the only safe solution for that!

Have you tried animated GIFs in your email creatives? What kind of effect did they have on your conversion rates?

Author
Roland Pokornyik

Roland Pokornyik

CEO / Co-founder @ Chamaileon.io & EDMdesigner.com

  • Beginner's Guide to Using Sass in Email Coding Beginner's Guide to Using Sass in Email Coding

    Do you repeat bits of CSS code across email template projects? Learn to use the Sass preprocessor language to change that and design reusable components.

    Read more
  • Open Source Email HTML Modification Tools for Email Developers Open Source Email HTML Modification Tools for Email Developers

    Grab these free & open-source HTML code modification tools created by EDMdesigner specifically for email coders.

    Read more
  • Managing Full-time Employees at a Growing SaaS Company Managing Full-time Employees at a Growing SaaS Company

    In this article you can read about how an early-stage startup can overcome management difficulties with the SCRUM methodology and the pomodoro technique.

    Read more