Not all responsive email designers are created equal. You may find a great number of them on the market, but there are very few that offer you the chance to create complex sections, adjust every setting and thus design marketing emails that have the highest possible efficiency.
Do you want your emails to look like every other marketing email people receive?
Just to remind you, on any given day in 2015 more than 205 billion emails were sent out worldwide. A great number of them were SPAM of course, but there are also many, many completely legitimate marketing emails, competing for the attention of receivers.
If you write good subject lines, you can get the recipient to open your mail, but from here it only gets harder to keep their attention.
Most email builders tie your hands
We have discussed earlier how you should retain yourself from using overwhelming visual elements and instead use other solutions to direct attention.
There are many email builders in the market which tie your hands. You can only use the precoded template blocks and they don’t offer you detailed styling options. You can only move around the built-in blocks, and add your content taking into account the limitations of the tool.
Your email templates won’t look exactly the same as others’, but there will be certain similarities. For example the email templates which were produced with the built-in email builder of Mailchimp are quire recognizable.
Look for basic structures and sophisticated styling options
But if you want to have your own style you should be able to build up your own structures, with your colors, fonts, and spacings. You should also be able to do this on a simple drag-and-drop interface where you can move sections as you wish.
**Flexibility should mean that you have the freedom to create your very own designs,**without writing a single line of code. An email builder that provides you these abilities makes it possible to be creatively unique with your email designs.
If you want to know how you should get started or improve your existing designs, we have 9 tips for you here that you can implement right away.