We are not directly involved in email marketing, but as a provider of the most flexible responsive email editor API, we can clearly see the trends in the market. There are more and more marketing automation, and related software providers out to us. This is the direction where email marketing is heading so it’s time for you to prepare and dive neck deeps into marketing automatization.
How does marketing automation work?
The essence of marketing automation is tracking and automated messages, which just arrive in the right time to the right person. All these require serious work from you to setup, but in the long run you’ll see the benefits clearly. Marketing automation will help you to increase your conversion and closure rates.
Here’s an example of a typical marketing automation flow:
Step 1: You send out an email invitation to your list (or targeted people on your list, based on their website visits) to download your ebook.
Step 2: Everybody who downloaded the ebook, get’s a confirmation message and a thank you note.
Step 3: A couple of days later you send them a follow up email with a relevant offer or a case study, which will drive them deeper into your sales channel.
Step 4: Whoever gets further than step 3 will be considered as qualified lead for your sales team and will be much more likely to purchase your product or service, since they were already filtered by your marketing automation process.
It’s easy to write down these steps but it’s obviously much harder to do it. You will need to prepare ebooks, case studies, infographics, blog posts = valuable content, which will help you to segment, filter and convert your visitors into qualified leads.
Marketing automation requires a bunch of work at the setup stage and also requires continuous upkeep – since you need to produce new content on a regular basis. Marketing automation is not for the lazy ones, but for those who are ready to invest time (efforts of a content marketer) and money (for the software) to make their marketing channel and want to make more money, more effectively.
What are the benefits of (email) marketing automation?
image source: Econsultancy.com
Thanks to marketing automation your online communication can become more relevant and timely thanks to careful segmenting (tracking, scoring) and automated messages with valuable content, designed for the right audience. All these will drive to a higher customer engagement, a more effective sales process and increased revenue in the end.
Are you ready to start with marketing automation? Leadsius offers a free tier up to 2500 contacts, which is more than enough for a head start!