10 Mind Blowing Email Marketing Statistics from 2014
1. Email Marketing has a super high ROI of 4,300%
2.91% of customers check their email at least once per day.
3. Mobile accounts for a lot of that volume: 66% of emails are opened on mobile
(Image credit: Movable Ink)
4. But only 1 in 3 clicks occur on a mobile!
5.48% of consumers say that they prefer to interact with brands via email.
6. According to a study by Mckinsey email is almost 40 times better at acquiring new customers than Facebook and Twitter!
7. The no. 1 email client for Gmail users is the iPhone‘s native email client (which thankfully supports responsive email design), with 34% of all Gmail opens.
8.64.5% of B2B marketers plan to increase spending on email marketing in 2014
9.35% of email recipients open email based only on the subject line alone
10.63% of marketers spend at least two hours per campaign **on design and content
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