11 Tactics to Increase Open and Click-Through Rates of Your Email Campaigns

28 September 2016

Usually, you measure the success of your email campaigns by open rates, i.e., the number of people who saw your email, and click-through rate, i.

11 Tactics to Increase Open and Click-Through Rates of Your Email Campaigns

Beware: Email Open Rates Can Be Misleading!

23 September 2015

Email open rates work very simply – and to be honest, a little too simply to be even close to accurate. If you haven’t known this

Beware: Email Open Rates Can Be Misleading!

Email Open and Click-through Rate Stats for All Industries

29 July 2015

Let’s start with the basics: the data itself. Then we will discuss how you can improve yours! Hobbies prevail in opens Statistics show that leisure

Email Open and Click-through Rate Stats for All Industries

Why Do Open Rates Increase and Click Rates Drop?

13 August 2014

image source: Clickz.com This chart itself should not be surprising for most of us if we think a bit of our own habits. After waking

Why Do Open Rates Increase and Click Rates Drop?