John Rae-Grant, the Product Manager of Gmail announced yesterday that Images Now Showing” in Gmail. This is good for us email marketers and will definitely change all email marketing stats. Why?

Because email analytics is based on downloading images. For years if your subscribers used Gmail and didn’t click on the “Display images” link, you couldn’t see their email opens in your email marketing system. This is the reason why Gmail was so low in all email market share statistics, for example according to Litmus stats Gmail has only 3% share from all email opens (as of 13 December 2013).

131213-email-client-market-share-gmail-3

How will it influence Gmail’s share from the email client market? Will this update be enough for a TOP5 rank? What’s your opinion?

Author
Roland Pokornyik

Roland Pokornyik

CEO / Co-founder @ Chamaileon.io & EDMdesigner.com

  • Background Images in Modern HTML Emails Background Images in Modern HTML Emails

    This article uncovers the approaches how background images can be set in email HTML. Various email

    Read more
  • Bulletproof HTML Email Buttons - A New Line-height Based Approach Bulletproof HTML Email Buttons - A New Line-height Based Approach

    In this article I am going to put to the test the basic bulletproof button techniques,

    Read more
  • Content Images in Modern HTML Emails Content Images in Modern HTML Emails

    In the last few months I have been following the previous posts of the Modern HTML

    Read more