Email Marketing Essentials
Each email sent must demonstrate your worth to your subscribers. This means that your emails must provide value and establish yourself as a trusted advisor. Anything less, and your emails will quickly wind up in the trash bin.
But in an age when most inboxes are overflowing with uninteresting, boring emails, how do we go about establishing value – much less becoming a trusted advisor for whatever problems our email recipients are trying to solve?
What’s Inside the Guide
- 2 Tactics to Get Your Emails Opened
- 10 Secrets for Writing Engaging Emails
- 10 Email Design Best Practices
- 6 Make-or-Break Rules of Email Images
- 4 Best Practices of Email Personalization
- 5 Ways to Keep Your Emails Out of the SPAM Filter
- The Importance of Email Testing
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